How Does the Takeover of Squidoo by Hubpages Affect You?


Hi Everyone

The big news this month is that the online content site Squidoo has been “acquired” by it’s rival Hubpages.

For those of you who don’t know the details – Squidoo was the baby of marketing guru Seth Godin. Lots of people who are now seasoned internet marketers cut their marketing teeth on Squidoo. The site was certainly one of the first to offer writers and marketers the opportunity to distribute content on the internet – in the form of articles – without having a website of their own.

The way Seth put it on the Squidoo blog was:-

“HubPages is acquiring key content from Squidoo…

…we’re announcing that as a result of this acquisition, Squidoo is moving the best of its content to HubPages…

Starting in a few weeks, all traffic to Squidoo will automatically be redirected to the relevant pages on HubPages instead…

It’s important to note that we’ll only be moving our highest rated and most useful content to HubPages. Some pages won’t be making the move, and will no longer be hosted online…”

Sounds to me like Squidoo will be closing down!

Over the years there has been an ongoing “cold war” between those who are fans of Seth, and his site, and those who follow the big “industry leader” (Seth’s words, not mine) Hubpages. So it was a BIG surprise to many when the news broke.

The big surprise was even bigger for all those who had stuck with Seth and given him their loyalty over the years. They were never really given the opportunity to make the choice, or to make other preparations prior to the handover to their nemesis site Hubpages.

This has left a lot of bad feeling.

Seth doesn’t allow comments on his blog. He says this on his blog about comments.

“I think comments are terrific, and they are the key attraction for some blogs and some bloggers. Not for me, though. First, I feel compelled to clarify or to answer every objection or to point out every flaw in reasoning. Second, it takes way too much of my time to even think about them, never mind curate them. And finally, and most important for you, it permanently changes the way I write. Instead of writing for everyone, I find myself writing in anticipation of the commenters.”

Maybe he feels that not accept comments is even more prudent now that given the depth of feeling from his tribe.

So, what does this mean for you and me?

I recon we need to wait and see really. If you have any content on Squidoo then sit back and see what happens next. I would imagine the next step will be a review of terms and conditions. At that point you really need to see if you are willing to continue under the new rules.

If you don’t have any content on Squidoo (like myself) then now probably wouldn’t be the best time to start. My advice would be to, again, wait and see. If the site continues unaltered then it could be a good bet for future content. If the site starts to clamp down with rules and regulations you can’t live with then leave alone.

Again, for me this just underlines the importance of having your own blog online where you can do what you like, and you don’t have to rely on someone else and their business for your income.

I can’t help feeling that Seth has shot himself in the foot with this one. It won’t be the end of him but he will lose a lot of loyal fans through this.

==> Squidoo Facebook page here <==

==> Seth’s Blog on Squidoo here <==

Have a good day!